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Google announces its mobile phone plans

There's a lot going on, but here goes nothing: 

Google PR:

A broad alliance of leading technology and wireless companies today joined forces to announce the development of Android, the first truly open and comprehensive platform for mobile devices. Google Inc., T-Mobile, HTC, Qualcomm, Motorola and others have collaborated on the development of Android through the Open Handset Alliance, a multinational alliance of technology and mobile industry leaders.

This alliance shares a common goal of fostering innovation on mobile devices and giving consumers a far better user experience than much of what is available on today's mobile platforms. By providing developers a new level of openness that enables them to work more collaboratively, Android will accelerate the pace at which new and compelling mobile services are made available to consumers.

With nearly 3 billion users worldwide, the mobile phone has become the most personal and ubiquitous communications device. However, the lack of a collaborative effort has made it a challenge for developers, wireless operators and handset manufacturers to respond as quickly as possible to the ever-changing needs of savvy mobile consumers. Through Android, developers, wireless operators and handset manufacturers will be better positioned to bring to market innovative new products faster and at a much lower cost. The end result will be an unprecedented mobile platform that will enable wireless operators and manufacturers to give their customers better, more personal and more flexible mobile experiences.

Thirty-four companies have formed the Open Handset Alliance, which aims to develop technologies that will significantly lower the cost of developing and distributing mobile devices and services. The Android platform is the first step in this direction -- a fully integrated mobile "software stack" that consists of an operating system, middleware, user-friendly interface and applications. Consumers should expect the first phones based on Android to be available in the second half of 2008.

The Android platform will be made available under one of the most progressive, developer-friendly open-source licenses, which gives mobile operators and device manufacturers significant freedom and flexibility to design products. Next week the Alliance will release an early access software development kit to provide developers with the tools necessary to create innovative and compelling applications for the platform.

Android holds the promise of unprecedented benefits for consumers, developers and manufacturers of mobile services and devices. Handset manufacturers and wireless operators will be free to customize Android in order to bring to market innovative new products faster and at a much lower cost. Developers will have complete access to handset capabilities and tools that will enable them to build more compelling and user-friendly services, bringing the Internet developer model to the mobile space. And consumers worldwide will have access to less expensive mobile devices that feature more compelling services, rich Internet applications and easier-to-use interfaces -- ultimately creating a superior mobile experience.

Google blog:

Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications -- all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation. We have developed Android in cooperation with the Open Handset Alliance, which consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC and T-Mobile. Through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform. We think the result will ultimately be a better and faster pace for innovation that will give mobile customers unforeseen applications and capabilities.

We see Android as an important part of our strategy of furthering Google's goal of providing access to information to users wherever they are. We recognize that many among the multitude of mobile users around the world do not and may never have an Android-based phone. Our goals must be independent of device or even platform. For this reason, Android will complement, but not replace, our longstanding mobile strategy of developing useful and compelling mobile services and driving adoption of these products through partnerships with handset manufacturers and mobile operators around the world.

It's important to recognize that the Open Handset Alliance and Android have the potential to be major changes from the status quo -- one which will take patience and much investment by the various players before you'll see the first benefits. But we feel the potential gains for mobile customers around the world are worth the effort. If you’re a developer and this approach sounds exciting, give us a week or so and we’ll have an SDK available. If you’re a mobile user, you’ll have to wait a little longer, but some of our partners are targeting the second half of 2008 to ship phones based on the Android platform. And if you already have a phone you know and love, check out mobile.google.com and make sure you have Google Maps for mobile, Gmail and our other great applications on your phone. We'll continue to make these services better and add plenty of exciting new features, applications and services, too.

Related: Introducing Android (YouTube video) 

Related: Android (Open Handset Alliance) 

Comments

 

cesjr said:

It looks like Google just "Netscaped" windows mobile.  Sure, the G-phones (or more likely future iterations) will compete with the iPhone too.  But offering a phone OS that other hardware makers use - that's a direct (and apparently free) replacement for Windows Mobile.  Apple doesn't sell a cellphone OS.  MS does.  Google is competing with that.

MS is probably thinking what it's always thinking - there's no way the enterprise guys are going to replace us.  They're locked into Exchange and we can keep Exchange support off the g-Phones.  The thing is, the consumer market is a lot bigger than the enterprise market for phones and if anything, widespread adoption of G-phones will put pressure on Corp. IT to implement open protocol email.

November 5, 2007 11:14 AM
 

weedmonk said:

Yawn.

November 5, 2007 11:23 AM
 

fivepoint said:

How does everyone see the Google phone competing with the iPhone?  How about the iPhone Mini when that is announced?

November 5, 2007 11:52 AM
 

bsieker said:

Cesjr, that's why all of the major PC manufacturers install Linux on their machines, right?  Because it's free and Open Source.  Hmnm...

I wouldn't say that Apple doesn't sell a cell-phone OS.  They do, and it's pre-installed on the iPhone.

I think it's probably good that another cell based OS is coming.  However, it's only good for the consumers if Android thins the waters of other OS's.  Until the number of options dwindles to two or three, third party software development will be divided also.  And it's the available apps that make an OS.  I would say that Android would have an advantage here, but I wouldn't say it's a done deal.

November 5, 2007 2:34 PM
 

weedmonk said:

cesjr is having another impossible M$ is in trouble wet dream. I loved how you had to make sure Apple wasn't affected...I mean its a big player now just because of the the iPhone. Right?  :D:D

November 5, 2007 3:41 PM
 

cesjr said:

Just to clarify, I do think Apple is affected.  So Weedmonk is simply wrong (what else is new?)

Although, as I stated (and this is just a prediction), I doubt the g-Phone OS is going to match the high-end iPhone experience, right now.  More likely it's going to be lower end (lack touch, have a smaller screen, etc), so that it can run on common phone hardware.  Down the road, Google's phone OS probably will compete head to head with Apple, either when Google moves the G-phone higher up to match the features of the iPhone, or by Apple moving down and offering a lower-end, non-touchscreen phone (which has been rumored).

As far as MS being in trouble - I don't see how this G-phone development helps MS.  MS doesn't like competition - that's what this is.  They particularly don't like Google - that's who this is coming from.  Whether it will take off or have any impact - who knows?  But it could and that makes it a threat to MS.

November 5, 2007 4:47 PM
 

Tero said:

" Although, as I stated (and this is just a prediction), I doubt the g-Phone OS is going to match the high-end iPhone experience, right now. More likely it's going to be lower end (lack touch, have a smaller screen, etc), so that it can run on common phone hardware.  Down the road, Google's phone OS probably will compete head to head with Apple, either when Google moves the G-phone higher up to match the features of the iPhone, or by Apple moving down and offering a lower-end, non-touchscreen phone "

This suggests iPhone is already a highend smartphone, which it is not. It is not even a smartphone.

" As far as MS being in trouble - I don't see how this G-phone development helps MS.  MS doesn't like competition - that's what this is.  They particularly don't like Google - that's who this is coming from.  Whether it will take off or have any impact - who knows?  But it could and that makes it a threat to MS. "

MS doesn't like competition, sure. But MS's concern in the mobile space has thus far been Nokia, who commands over 50% of the smartphone market and thus also the smartphone OS market. The dominating OS is Nokia S60 running on top of Symbian. Windows and others come as distant seconds and thirds and so forth.

This is also what this G-OS thing is aimed at, and not Apple. Apple is not relevant--next year they'll sell a few million units a quarter in select markets. Who cares? The companies involved in the pack are Nokia competitors who, like MS, have for years failed to challenge it in the smartphone space in the global markets. (and in low- and mid-end, for that matter.) They're also companies who have utterly failed with their smartphone OS strategies -- think of Motorola and Samsung and LG as great examples. Missing in the pack along with Nokia is also a much smaller player, Sony Ericsson. Why? They too use Symbian, and have had a sound strategy in place to implement it for their high-end.

This whole Google thing is about trying to challenge the dominance of S60, and to help failed players to gain ground.

About MS disliking the competition: Indeed they do. But they've had no trouble licensing Exchange to Symbian. Heck, they even released their messenger software first for Nokia S60 devices and only later for Windows Mobile. They know where their users are; that is, not on Windows Mobile...

MS will co-operate with anyone who could threaten Exchange for mobile. In Europe, Asia etc. they need to be and want to be compatible. It doesn't suffice that Americans alone love to use Exchange.

November 6, 2007 5:59 AM
 

Google announces its mobile phone plans said:

Pingback from  Google announces its mobile phone plans

November 10, 2007 2:56 AM

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