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Apple bores at Microsoft-esque WWDC keynote

Yikes.

Most Steve Jobs keynotes are entertaining and interesting. But Apple proved at today's WWDC keynote that it can be every bit as boring and repetitive as Microsoft is at its own keynote events. Consider the following walk-through of today's event, summarized for your convenience:

Jobs: God, we're popular.

Jobs: Yes, Snow Leopard is the next Mac OS X, but we're not going to talk about it in the keynote. It's all iPhone.

Jobs: Lots of people have been testing the iPhone SDK. Unfortunately, none of those people are you.

Jobs: Here's Scott "sketchy" Forestell to show you the exact same "build an iPhone application" demo you already saw back in January. Yeah, we're doing it again.

Forestell (after incredibly long, boring demo): Developers told us they love the iPhone SDK!

David Pogue (quoting Paul Thurrott, apparently): You're witnessing the birth of a [second] major computer platform: Windows and iPhone." He should have added "Wii" as the third. What the heck.

Sega's Ethan Einhorn: We've added all the "classic monkeys" to Super Monkey Ball for iPhone!!

eBay's Ken Sun: We're going to make it easy to use our online yard sale. Anyone?

Loopt's Sam Altman: Seriously, I'm creepier than Scott Forestell, and I wrote this Stalker iPhone application to prove it.

Typepad is going to let you blog from your iPhone! The AP is going to let you get news on your iPhone. Pangaea is making iPhone games. Cow Muisc has an app called Band. MLB.com will let anyone buy the Florida Marlins from the iPhone. Seriously, anyone. Medical applications??? Make it stop.

Scott: We've solved notifications. But we call it Push Notification Service. Did I mention that Windows Mobile sucks? ("This is nuts.")

TUAW live blog: "Yes, yes, yes!"

Forestell: This functionality won't be available until September. [So you haven't so much "solved" this problem as "thought about it" then. –Paul]

[Note: One-hour point of keynote passes. Apple's stock has dropped $5. A crying woman from Hartford, Connecticut can't remember now why she torched her week-old Macbook. My air conditioner is so loud I didn't hear the phone ringing. Time literally stands still.]

Jobs: We added exciting, secret new features to the iPhone! In fact, these are the secret new features we totally forgot to add to Mac OS X Leopard, but since the iPhone is based on Leopard, we weren't really lying, now were we? These new features—did I mention they were exciting?—include contact search, iWork document viewing (not editing), PowerPoint viewing, bulk delete/move in email,, saving images from email to the iPhone photo library, and … wait for it… a scientific calculator that will no doubt be ripped off from a defunct 1970's calculator we hope you'll never find out about. How about parental controls? We got 'em.

Jobs: iPhone 2.0 software update will be out in early July and will be free. (Unless you're an iPod touch owner, you freeloader. You pay $10.)

Jobs: iPhone Apps Store in 62 countries. Devs get 70 percent of paid apps. Apps that are 10 MB or less can download on cell network. Otherwise, Wi-Fi or iTunes is required. Enterprises can set up private stores.

Phil Schiller: Mobile Me was the worst-kept secret in the history of Apple, so I have to announce it instead of Steve.

Schiller: Mobile Me is "Exchange for the rest of us." Note the "Windows Me"-like logo we're using in honor of his occasion. It's about auto-data sync between iPhone, Mac, and PC. (Thus the dropping of the .Mac name.) Push email, contacts, and calendars. Photos too. Over the air, like a grown-up sync service.

Schiller: Yep, .Mac was a dog, but Windows users are used to poorly-written software, so we expect a big uptick here. Mobile Me replaces .Mac. The six of you still using .Mac can keep your iCabal email addresses.

Schiller: Mobile Me is $99 a year and includes 20GB online storage. See you in early July.

Jobs: Thanks for taking that bullet for me, Phil. You're a true soldier.

Jobs: 3G support for the iPhone was the worst-kept secret in the history of Apple, so I have to announce it instead of ... Oh, wait. Yeah, we're doing 3G. Obviously. Forgot all that baloney I spewed last year about 2.5G being good enough. That was a joke. These aren't the droids you're looking for. And look! I brought cake! It's the one year anniversary of the iPhone! [Crowd completely forgets how lame 2.5G/EDGE is.]

Jobs: Introducing the iPhone 3G. It makes your iPhone look like crap. It is even thinner, has a black plastic back, and solid metal buttons. It has the same gorgeous display, a camera, and a flush headphone jack that actually works with your existing headphones (another Apple innovation). It has dramatically improved audio and, yes, GPS. Did I mention how we basically invented 3G? Seriously, it's way better than EDGE. Way better.

Jobs:

Jobs: The iPhone was way too expensive. Way too expensive. In fact, I wonder why any of you saps bought one of these things. So we're lowering the price. I know, pinch me, right? The iPhone 3G 8GB will be $199. You know, like a real smart phone. Not $599 like a computer. The 16 GB model is $299. Oh, and there'll be a very white model for you translucent types. Think July. As usual. Well, July 11 specifically.

Jobs: Oh, and let me reiterate. While I do think we should thank all you first generation iPhone customers for beta-testing our device, seriously, why the heck did you pay so much for a phone? Geesh.

So.

Did Apple introduce anything surprising today? No, unless you count the price drop, which I previously noted was a requirement if Apple was serious about selling 10 million units this year. Apparently, they are quite serious.

Long story short: I rescheduled the gym for this today? Geesh.

Comments

 

Ocean said:

>>which I previously noted was a requirement<<

Did you think of it before Apple?

June 9, 2008 2:02 PM
 

j4m3s0n79 said:

Hah, Even I had trouble reading that much cynical subtext into the keynote. Its good to know as down as PT can get on MS, he can get REAL down on APPL. I would like to state for the record however that this really will help them reach their goal of 10MM. I personally am hoping that the touch pro is all that and a bag of chips.

June 9, 2008 2:02 PM
 

Ocean said:

>>Why the Boring iPhone Software Stuff Matters

...The most important battle here isn’t between the iPhone and the latest from Samsung or Nokia. The fighting now is over what will become the dominant platform for mobile computing. In that fight, Apple is competing with Microsoft, Symbian, Google’s Android, Palm and R.I.M. The company’s play is to make the iPhone, and the tools to develop for it, very closely related to the platform it uses on the Mac and on the Apple TV.

Mr. Jobs is demonstrating tools to make development fast. And he is showing features that make it easier for a developer to write programs that incorporate the location of the user. His simple example: a way to search your address book for people who live where you are now.

If it is easier and more fun to write engaging applications for the iPhone than for other platforms, there could well be a virtuous circle that draws users to the next round of phones. And of course, the more users, the more developers. And so on.

If Apple can rise above its formidable competition, we will remember the impact of the SDK long after the 2008 iPhone looks as ancient as the 2002 10-gigabyte iPod....

<<

bits.blogs.nytimes.com/.../why-the-boring-iphone-software-stuff-matters

June 9, 2008 2:04 PM
 

SacredCow said:

Goodbye Windows Mobile (may you rot in hell) Apple you now have a phone customer.

June 9, 2008 2:07 PM
 

chustar said:

Lay off, Paul, will ya? I've never read anything so intelligent and caustic at the same time. "Apple sucks" speeches I can deal with, but this?

And stop saying iCabal. Its like M$. First time = funny. Now = annoying.

June 9, 2008 2:14 PM
 

johnpapola said:

Wow.  A developer conference keynote focused on... wait for it... the work of DEVELOPERS!  AMAZING!

And look!  Apple LISTENED TO EVERYONE AND DELIVERED!!!  GPS, 3G, $199 starting price available in over 70 countries.  Jobs spoke, once again, in plain language about what needed to be done for people and... BOOM.  Did it.

But no, this isn't good enough.  What standard is this?  You ask, they deliver... you have nothing left to do but jabber about nothing and be bored (and boring).

Paul, what the hell has happened to you with this blog?  When you have the balance of other live people in your podcast, you're fair and reasonable.  But on this blog you just sound more and more like a "MicroShill". (heh, aren't I clever?!?  So CLEVER!).

"The six of you still using .Mac can keep your iCabal email addresses."

Ah yes, your sad, wretchedly insulting "iCabal" nonsense continues.  LAME.  I believe .mac has over a million users.  That's paying users.  Not some money-losing skunkworks project like most of Microsoft's live services.

MobileMe looks pretty damn sweet as a follow on to the service.  Great UIs.  Seems to deliver everything I wanted in a cloud service.  Pricey... but then again, it's not laden with advertising snooping in my email.  Funny, you rave about "Live Mesh" and cloud services and sync and all that.   But here it is with a great UI attached to the best mobile device and cross-platform support... and nothing.  Just lame jokes.

Be prepared for this service to be a success among the soon-to-explode iPhone userbase... most of which is on windows.  

"But, you see, Live Mesh is a PLATFORM".  Blah Blah Blah.  Right.  Platform.  Got it. Call it overpriced, but don't belittle a service with features that you praise from Microsoft.  That's just blatant.  

As usual, for those that deem themselves Apple critics, nothing is ever good enough.  You and the "MicroShills" conflate the rumor mill with Apple itself, then, act disappointed when they don't over-deliver beyond any reason. "No Snow Leopard demo".  Sorry.  Apple doesn't do vaporware demos like Microsoft.  No lame fingerpainting for a 2010 operating system.  Just real, working products.  Products ready to ship.

You just wrote about price.  Your follow up could have been "Jobs listens to my brilliant commentary". Instead you put out this garbage post about how boring a keynote with an audience of developers is.  Meanwhile, the rest of the normal people are going to be crazy excited that they can now by the iphone.

I can already see how the MicroShills are going to reposition themselves when Apple BLOWS AWAY that 10 million figure.  "Well, they had to lower the price to do it..."

June 9, 2008 2:21 PM
 

DRWAM said:

Guys, take it easy. It's a Blog and it's humor.

June 9, 2008 2:21 PM
 

murdocdv said:

Paul, the keynote was boring. If you saw the March 6th SDK intro or were following the rumors, there wasn't anything really new or surprising, the only thing up for debate was how low the price of the iPhone 3G was going and the release date. But you're off the deep end on this iCabal stuff. Now every post that contains a reference to anything Apple has another reference to a phantom secret society?

So now if I have a .Mac email address, I am part of your iCabal?!? A Gmail address makes me a Googleyte? Where is the full definition of iCabal, I want to see what else people are doing that warrants inclusion in this technology sect you have graciously chosen to warn us about? Are my wife, mom and mother-in-law membersl because they liked the existing Exchange-like functionality of synching mail, contacts, calendars between their Macs, the Web, and iPhones? MobileMe is like .Mac 4.0, so then anyone paying to use that is also a member of your secret faction? Who do you think are current card carrying members? Do they coordinate "actions"? Secret handshake to get in? Black mock turtleneck for admittance?

June 9, 2008 2:31 PM
 

Steve2000 said:

Snow Leopard? More like Slow Leopard.

June 9, 2008 2:36 PM
 

Ocean said:

Great rant John...

.Mac has 1 to 2 million users, per industry reports.

bits.blogs.nytimes.com/.../will-steve-jobs-set-me-free

June 9, 2008 2:38 PM
 

joe-dokes said:

While I agree with Paul that the presentation was about an hour too long.  I find if very funny that Apple has effectively dealt with virtually every criticism that anyone has had with the iPhone, and yet instead of complaining about the product, which he can't he has to complain about the presentation.

Really, all you Windows or shall we now name you the wincabal?  What is wrong with the iPhone now?

Let's see:

Exchange Support?  Check

Imap Support? Check

GPS? Check

Better Battery? Check

Third Party Support? Check

Free Third Party Support? Check

SDK kit? Check

The best interface for any phone? Check and Double Check.

I mean really, the iPhone is now without a doubt the best phone on the market.  And you'll just have to live with it.

regards

joe dokes

June 9, 2008 2:39 PM
 

lotsamystuff said:

Another fine article from the web's premier WinJihadist*. Paul: Remember "Spinal Tap"? There's a fine line between clever and stupid. Or being a jacka$$.

* Hey, why not? You're attempting to coin "iCabal".

June 9, 2008 2:40 PM
 

cesjr said:

Paul's analysis is  - it's not significant if it was rumored.  Wow - does that really make any logical sense?  Of course not.

what's really driving Paul crazy is the price.  I mean $199 is the maximum.  It's going to be lower than that subsidized in some markets.  

It'll be interesting what happens next - AT&T could sell the phone for $99 with a 2 year contract.  Is anyone going to buy winmobile crap with an iphone available for that price.

Apple is cutting off the oxygen supply for the so-called iPhone killers - good luck coming up with an even half-assed clone for that price.  This is a repeat of the iPod - apple killed the competition with an unbeatable combination of quality/ease of use and a price that was lower, or just so barely higher, than the competition.  

June 9, 2008 2:40 PM
 

johnpapola said:

@DRWAM,

Paul's not going to make it into SNL's writing staff anytime soon if this is "humor".  It's more like snarky, vapid link baiting with a nice undercurrent of gentle tech bigotry thanks to the "iCabal" BS.  I keep wanting to give Paul the benefit of the doubt, given how he so often proclaims honest neutrality... but I think that's clearly just a sham.

Paul's writing is simply blinded by a bias that seems to be rooted in personal feeling about mac users.  Like I said.  It's a kind of techno-bigotry and this latest "iCabal" drumbeat has really put a face on it.  He really does seem to be playing to the Waethorns of the world with this blog.  Perhaps it's time to ignore Apple, Paul.  Take a breather.  Let your apparent "wounds" heal from all the nasty things all those big, bad meanie mac zealots have emailed you.

I'd also love to hear Paul call Leo Laporte a member of the "iCabal" to his face.  He does, after all, host "Macbreak Weekly", has proclaimed that he "loves dot mac" and whatnot.  What do you say, Paul??  Let's try these written words on a real person in, well, person.  See how it comes across.  See if you find yourself needing to soften this strident tone with Leo.

June 9, 2008 2:44 PM
 

weedmonk said:

$199? Heck I might install shiTunes just to use it for that price.

June 9, 2008 2:49 PM
 

Ocean said:

<<

I'd also love to hear Paul call Leo Laporte a member of the "iCabal" to his face.  He does, after all, host "Macbreak Weekly", has proclaimed that he "loves dot mac" and whatnot.  What do you say, Paul??  Let's try these written words on a real person in, well, person.

<<

I approve this question.

June 9, 2008 2:54 PM
 

pthurrott said:

Lots of crazy comments here.

Was meant to be funny guys. That's all.

My serious take-away is that Mobile Me *could* be a killer way to separate iPhone users from $100 a year, which is genius. Will need to wait and see.

The iPhone 3G pricing is correct. They finally did it.

If you look back on my "What Apple Can Do to Fix the iPhone in 2008" article, you can see they did 80-90 percent of what I suggested. It might be time for a follow-up.

Wasting time in a keynote to re-do the same demos from before is nothing more than wasting time. Sorry.

And that's about it.

June 9, 2008 2:54 PM
 

pthurrott said:

cesj: I'm ecstatic about the price. This is overdue. That you think this drives me crazy says you don't get it. I want the iPhone to be priced correctly. Now it is. This is a huge platform. Now it can succeed.

June 9, 2008 2:55 PM
 

Ocean said:

>>you can see they did 80-90 percent of what I suggested<<

Arrogance, thy name is Thurrot.

You should go work at a startup or something since you're ahead of the curve.

June 9, 2008 2:59 PM
 

MaryW said:

Viva iCabalalleros !

June 9, 2008 3:01 PM
 

tayme said:

This will easily vault Apple over the 10 million mark...

The only thing that I found interesting, is that Jobs made it sound as if all of those programs were "written" in 2 weeks...they weren't "written" in 2 weeks, they were "ported" to the iPhone in 2 weeks.

Only 1 complaint about the iPhone went unanswered...AT&T lock in, but that is contractual...it will happen once Apple's contract with AT&T being the lone service provider for the iPhone.

--tayme

June 9, 2008 3:03 PM
 

dstrack said:

I have to say that he mobileme isn't all that bad... I kinda like it and for a guy who uses both PCs and Macs I don't have a good way to sync my data over both machines... Verizon's Wireless Sync has been pretty decent (I use a WinMo XV6800) but the MobileMe looks real purdy... AND it looks like it'll sync with Outlook and Entourage? (Yes... I use Entourage)

June 9, 2008 3:05 PM
 

johnpapola said:

Paul,

Maybe I've just been put off by the incessant "iCabal" rhetoric.  There's this tone problem your latest posts.  Stop aiming at Mac users and bloggers and painting the community with this insulting brush.  That'll make the rest of your points and your snarky humor not play so mean spirited and cynical.

June 9, 2008 3:06 PM
 

johnpapola said:

And yes, this keynote was both boring and predictable.  But wow do those apps look great.  Win Mo is absolute toast.  Game Over.

June 9, 2008 3:11 PM
 

cesjr said:

Paul - the iPhone already was a success, with the 199 price.  No amount of your saying otherwise is going to change the obvious. And yea, I do think you're conflicted on the price.  On the one hand, you're happy because this will put pressure on the other carriers to let up and let others design a good phone without their meddling/restrictions/nickle and diming monthly fees for games, GPS etc.  

But too much pressure.  I don't think you thought the price was going to be that low, without a subsidy.  It's a little shocking and it won't be very easy for the others to put out an equivalent device for the money.  Which is what you really want.

June 9, 2008 3:17 PM
 

dugbug said:

cesjr:

"Paul - the iPhone already was a success,"

Then why did they lower the price?  They felt they had saturated the market of folks willing to pay 599 for a phone.  You like apple stuff, probably love it but to the rest of us the iphone is a phone with a nice interface.

June 9, 2008 3:28 PM
 

Ocean said:

<<

Then why did they lower the price?  

<<

To attract even more users.

June 9, 2008 3:32 PM
 

cesjr said:

They didn't lower the price because the original iPhone was a failure.  Nothing about the original iphone can be called a failure - any idiot can see it was a groundbreaking device, commercial success and big success for a company that never made a freakin phone before.

They lowered the price because - umm, that's what happens in technology?  I mean everything in technology starts out expensive and then gets cheaper over time.  And yea, that allows it to become a wider success.  That doesn't mean something was not a success before the price went down, duh.

June 9, 2008 3:36 PM
 

johnpapola said:

I sure would love to sell 6 million of a anything at $400 to $500 bucks.  Man.  That anyone would call that disappointing is just plain nutty.  It's not a run-away sensation like the ipod yet.  But that's about to change.

June 9, 2008 3:57 PM
 

Apple bores at Microsoft-esque WWDC keynote said:

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June 9, 2008 4:02 PM
 

apple blog | Lasts information said:

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June 9, 2008 4:09 PM
 

apple blog | Hottags said:

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June 9, 2008 4:09 PM
 

cesjr said:

Apple almost had to start out selling the iPhone at a high price  - if they started at 199 now it would be $0.

June 9, 2008 4:10 PM
 

dougxd said:

Ocean...you need help!  Seek it quickly.

June 9, 2008 4:35 PM
 

MaryW said:

@dugbug

"They felt they had saturated the market .... "

If you think that you can saturate the cell phone market by officially selling in only 4 countries, then you ought to get out more.

Announced today:

AmAarica Movil and Apple to bring iPhone 3G to Mexico, Brazil, and other countries on July 11

Bharti Airtel and Apple to bring iPhone 3G to India

Globe Telecom and Apple bring iPhone 3G to Philippines

Hutchison Telecom and Apple to bring iPhone to Hong Kong on July 11

Optus and Apple to bring iPhone 3G to Australia on July 11

Orange and Apple to bring iPhone 3G to Austria, France, Portugal and Switzerland on July 11

Rogers and Apple to bring iPhone 3G to Canada on July 11

SingTel and Apple to bring iPhone 3G to Singapore

Softbank and Apple to bring iPhone 3G to Japan on July 11

Swisscom and Apple to bring iPhone 3G to Switzerland on July 11

Telecom Italia Mobile and Apple to bring iPhone 3G to Italy on July 11

Telefonica and Apple to bring iPhone 3G to Spain on July 11

TeliaSonera and Apple to bring iPhone 3G to Denmark, Finland, Norway and Sweden on July 11

T-Mobile and Apple to launch iPhone 3G in Austria, Germany and the Netherlands on July 11

Vodafone and Apple to bring iPhone 3G to Australia, Italy, New Zealand & Portugal on July 11

June 9, 2008 4:49 PM
 

johnpapola said:

Paul has always had a fair point about price.  Yes, the iPhone is a success.  But as a computing platform, you want a massive userbase to enable a sustainable a growing ecosystem of applications.  Keeping competitive on price is key to that.

This is not going to be identical to the PC.  The range of applications that people need in a hand-held is limited by its form-factor and the cost to develop these more limited apps isn't as hefty.

Still, iPhone has to fight for developer resources with other platforms like Android and Windows Mobile.  Windows Mobile is a pathetic joke of a platform.  It's ugly, complicated and unstable.  Android is not yet a shipping product, but does look impressive and it's 100% open source.  RIM and Symbian are both utterly outclassed on the software front by Apple.

From where I stand, if enterprises embrace the iphone (and Apple apparent beta program in the Fortune 500 bodes very well)... Windows Mobile is in for some serious competition.

The Mac has proven that you don't need epic marketshare to have a vibrant third party ecosystem.

Now, again, where Paul's commentary just plain falls apart is the tone.  He acts as if this is all some stretch and that Steve Jobs needs his arm twisted to compete on price.  The iPod's dominance in part through competitive pricing makes these insinuations patently ridiculous... as does this iPhone announcement.  Jobs and Apple are far more flexible and less ideological than Paul and the PC punditocracy are willing to acknowledge.

June 9, 2008 4:49 PM
 

Apple bores at Microsoft-esque WWDC keynote said:

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June 9, 2008 5:03 PM
 

cgdams said:

Paul,

Your blog post sure was one of the funniest summaries of a keynote I've read for quite a while. I'm still laughing...

Thanks a lot, you made my night.

June 9, 2008 5:49 PM
 

BrightrevCarl said:

I agree that the keynote was boring and lacking in the surprise quotient.  That being said, this post comes across as more bitter than funny.

June 9, 2008 7:18 PM
 

subzerohitman721 said:

Paul,

I absolutely disagree with you 100 percent. The keynote may not be as cool as having a performing artists, actors, or other things. However, to the intelectual and tech enthusiast within me, I was very fasinated and very entertained. The demos were entertaining and interesting enough to keep me watching the entire Keynote address.

Personally, the actors and musicians are cool, but the products should sell themselves. I think Apple will do that with the SDK and iPhone. I will reiterate that I think Mobile Me is too expensive at 99 per year. But its a very high quality service and intro to cloud computing. I for one want the iPhone if Sprint would just sign the damn contract.

June 9, 2008 7:23 PM
 

mikegno said:

I never bothered reading comments here, but now understand your references on the podcast to all the vitriol you get when you dis Apple. Fanboys have no sense of humor.

I agree with you about Winmobile being crap, although I have had little choice but to use it for syncing with Outlook.

I was excited about the new iphone as an alternative and listened to the whole thing through Leo's site. I was thinking much the same through all the lame new apps that will be interesting for about an hour. I suppose Leo will catch it too as he and his co hosts joked about the lamer parts also.

Yeah, I wanna sell stuff on Ebay with my iphone.

Yeah, doctors are so poorly educated they need medical illustrations on their phone as a refresher. Maybe they can set it on the patient's chest as a guide while doing surgery?

Keep up the winjihad :)

June 9, 2008 8:38 PM
 

Dipsh t Admin said:

Paul, quite funny and pretty accurate.  Unlike some of the others here, I "get it".  In many ways, Paul is just taking the role of the lone person that just doesn't post gushing rubbish after a Jobs keynote.  You were also pretty damn accurate with your predictions about the release date and other things, so keep up the good work.  Some of us will be amused, some will be offended, but that is to be expected.

And speaking of taking offense:

"Maybe I've just been put off by the incessant "iCabal" rhetoric"

I really don't think anyone should have much of a problem with the term iCabal.  In many ways it is better than iPeople, and certainly better than sheep.  But let's look at some of the "textbook" definitions of cabal and see if it aligns with Apple, Steve, and the fans of the company.

"a clique, as in artistic, literary, or theatrical circles."

Yes, Apple does have it's fans in this area, and they tend to be quite cohesive and adamant about their love of Apple products.

"A number of persons united in some close design, usually to promote their private views and interests in church or state by intrigue; a secret association composed of a few designing persons"

WWDC, Steve Jobs being one of the designing persons, and whomever else got put on the iPhone patent.  And Steve is quite well known for his intrigue in these matters.

"One of the divisions or parties of charioteers (distinguished by their colors)"

Lime green shirts, mock turtleneck, etc.

"A party, in political society, combined or acting in union, in opposition to the government, or state"

Superbowl ad.  Hey, they even made the commercial seem like it was them breaking up a government like entity.

In the end, "thinking different"

June 9, 2008 9:09 PM
 

DRWAM said:

Mikegno, it's not 'medical illustrations' on the iPhone [MIMvvista] but the patients own image studies such as CT, PET, cardiac scans, MRI. However, the ability to view medical images has been on Windows Mobile for many years. Also, as a radiologist, I would NEVER interpret imaging studies on a mobile phone. We use a 3K [3MP if you will] monitor, or else you will miss a lot of important stuff. It's used to demonstrate and possibly for travel, but certainly NOT for interpretation. [A laptop works better and is more connectable to peripherals.] Otherwise, someone might die  and you'll be hearing from the estate's lawyer.

June 9, 2008 9:50 PM
 

re: Apple bores at Microsoft-esque WWDC keynote at 100 Percent said:

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June 9, 2008 10:22 PM
 

The ArcterJournal said:

While today's utter hell had nothing to do directly with the 6 hours of training in a small stuffy room with a guy talking really loud so one other guy at the other end of a conference call could hear,...

June 9, 2008 11:19 PM
 

mikegno said:

DRWam,

I was referring to the app they showed just be for that. Looked like a medical atlas.

I agree with you about the screen being too small for real radiolgical work. I are a lawyer :)

BTW, I think there could be many neat medical apps, e.g. real online references like the the PDR or being able to pull up patients' charts over wi-fi in a hospital, which I think the Palm may already do.

My point was that they seemed to be reaching to show off flashy apps and thereby diluting the impact. Jobs started out with the enterprise angle and then almost immedicately dropped that subject to show off a few whiz bang things that were not particularly useful. It highlighted the lack of substantive new apps.

I think they would have done better emphasizing the unique features like me.com, exchange interoperability and the gps applications. Of course this would have made the presentation shorter and maybe wouldn't have played to that particular audience.

June 9, 2008 11:38 PM
 

Yawn! said:

@DRWAM,

You present the paradox presented by your profession (lawyers and medical providers, mainly in the US).  

Yet, the value of mobile imaging should not be understated to those whom treat  in the field of under staffed, poor or under served countries.

June 9, 2008 11:58 PM
 

re: Apple bores at Microsoft-esque WWDC keynote at 100 Percent at 100 Percent said:

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June 10, 2008 1:15 AM
 

re: Apple bores at Microsoft-esque WWDC keynote at 100 Percent at … at 100 Percent said:

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June 10, 2008 4:18 AM
 

DRWAM said:

Unfortunately yawn, you would be doing a disservice to anyone of whom you would be attempting to interpret images on a 2.5 in screen. To make the math easier, we will make a average field of view for a chest or abdomen CT 25 in [it's more like 34 in] reducing it 10 fold to fit on a 2.5 in screen. A 1.5 in malignant tumor would  be reduced to 0.15 in, for which you are trying to find it inside tissue of similar density. You will not see it and tell the patient that they are fine. You can miss a small fracture line on a leg xray, diverticulitis on CT. etc...ACR [American College of Radiology] standards are viewing on a 3K [3 MP] monitor so that you do not miss anything. It's actually a 5K monitor for mamography.

No surgeon would rely on for a surgical procedure, which is why they either bring the films or have access to digital images in the operating room [PACS or picture archiving and communication systems]. It's all about image quality. Last year surgeons missed a pneumothorax because they checked a digital chest xray on a 15 in monitor set at 800x600 rez. Next they missed that they placed a central line into the carotid artery rather than the jugular. The patient died of a stroke, all because they viewed it on a small, low rez monitor. They finally helped me fight for better monitors. That's is why small screens are useless for image interpretation, in any country.

June 10, 2008 7:09 AM
 

» re: Apple bores at Microsoft-esque WWDC keynote 10 Fold: What The World Is Saying About 10 Fold said:

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June 10, 2008 7:42 AM
 

Dew Drop – June 10, 2008 | Alvin Ashcraft's Morning Dew said:

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June 10, 2008 7:42 AM
 

DRWAM said:

I forgot to mention monitor calibration. Defining pathology on medical images is all about contrast ratio and resolution[ as well as training]. Incorrect calibratrion of a monitor will also hide pathology. I have seen intracranial hemorrages missed due to improper calibration and windowing of monitors on 17 in and 15 in screens, as well as other misses. This wouls not be possible on a tiny screen of a mobile device. We use NEC medical grade monitors, blah, blah, blah...you get the idea. Also, air bubbles from intraabdominal perforation of bowel [mortality of near 100%] can be only a few millimeters. Reducing them down 10 fold would make them imperceivable. The patient would die obviously. All equipment has a monitor to view the study after it is completed. It would be better to use it to interpret rather than a mobile device. I guess this is not possible when the doctor is remote, but they would be best to send the images to someone with better technology since they have a phone obviously.

Our backup computer for on call work is a laptop for those that do not have multiple PC's [only a few of our radiologists] but we make them use an external 20 in NEC medical grade monitor with it, rather than the laptop screen for the above reasons. Minimum rez for on call is 1600 x 1200 monitors, calibrated of course.

June 10, 2008 7:49 AM
 

Dude1313 said:

Dipsh t Admin

Funny you mention sheep. I was thinking same think when I look at anyone who uses Windows... Sadomasochistic sheep at that.

June 10, 2008 7:51 AM
 

Dude1313 said:

cesjr said:

But too much pressure.  I don't think you thought the price was going to be that low, without a subsidy.  It's a little shocking and it won't be very easy for the others to put out an equivalent device for the money.  Which is what you really want.

Truer words were never spoken (or typed as the case may be) on this blog.

June 11, 2008 5:58 AM
 

WWDC…*yawn*… and anti-vaccine rally..no seriously! « Minutiae, et al said:

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June 11, 2008 8:23 PM
 

walkthroughs said:

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June 13, 2008 3:46 AM
 

Free Iphone 2 U » Blog Archive » Apple bores at Microsoft-esque WWDC keynote said:

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July 24, 2008 10:19 PM
 

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