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Today's Apple PR: iPhone 3G, Mobile Me

Apple Introduces the New iPhone 3G

Apple today introduced the new iPhone 3G, combining all the revolutionary features of iPhone with 3G networking that is twice as fast as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK. In the US the new iPhone 3G is priced at a stunning $199 for the 8GB model, and just $299 for the 16GB model. iPhone 3G will be available in more than 70 countries later this year, beginning with customer availability in 22 countries—Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11.

Back in early January, I wrote an article called How Apple Can Fix the iPhone in 2008 in which I listed almost 20 key problems with the iPhone at the time. What's amazing about the iPhone 3G/iPhone Software Update 2 is that about half of the issues I raised—arguably the most important ones—have been fixed. That's good stuff.

Apple Introduces MobileMe Internet Service

Apple today introduced MobileMe, a new Internet service that delivers push email, push contacts and push calendars from the MobileMe service in the "cloud" to native applications on iPhone, iPod touch, Macs and PCs. MobileMe also provides a suite of elegant, ad-free web applications that deliver a desktop-like experience through any modern browser. MobileMe applications (www.me.com) include Mail, Contacts and Calendar, as well as Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online.

This one is potentially huge as well. MobileMe is really an evolution of the .Mac service, made to work with PCs and the iPhone (and not just the Mac as was basically the case with .Mac). It's still a bit expensive at $99 a year, but I think Apple will see some big success with this. Note their use of the word "cloud."

I also like the use of the phrase "Exchange for the rest of us." It's reminiscent of Apple's past marketing slogans ("A computer for the rest of us") and is actually true enough, for a marketing slogan. The big deal here, of course, is iPhone support, so they had to support Windows in order to hit the biggest iPhone user base. This is all about over-the-air updating.

I'll be writing a lot about both of these products in the months ahead.

Comments

 

Ocean said:

Well done.

One question:

>>It's still a bit expensive at $99 a year<<

What would be a good price?

June 9, 2008 3:29 PM
 

dmccall said:

The $200 price point completely has me interested. I'll now look seriously at AT&T's data plans and figure out if this will cost a little or a whole lot more than my current Verizon Treo.

Still, though. No Copy/Cut and Paste? I remember my university support office's Macs and NeXT computers in 1988 having this function. 20 years, Steve. Shouldn't each level of computing be an improvement over the old ones?

Where's the ToDo list application? Presumably some 3rd party will come out with a fantastic GTD todo list app, because Palm has been doing this one for, what, 15 years?

June 9, 2008 3:51 PM
 

DRWAM said:

Ocean, how about $35 USD? Anyway, I was hoping for a feature like Documents To Go, but maybe soon.

If you noticed, MIMvista will be an available app. I bought this for my practice to make CD's of PET/CT patients which allow 3D viewing of the PET, CT and fused images of both [I am a Nuclear Radiologist]. It costs $20,000 USD and did not work on a Mac. I am pretty sure that this iPhone app is just the viewer, which is burned onto the CD anyway, so you get it free with the patient's data. To burn it you need to spend $20,000. Anyway, it did not work with a Mac, so I wrote to complain about it last year. I guess that they listened. However, I am not quite sure it's utility on an iPhone. It's cute, but I need a big screen to really evaluate, at least a laptop to get an idea of what's in the patient [used mostly for cancer]. You really need a high rez [3K, but some use 2K] monitor to interpret the images, otherwise you will miss lesions. The question is how does the data get to the iPhone, and how to word docs as well. Do you still need to email them to yourself? If so, that sucks. Still, the MIMvista data is so large, that I cannot imagine it needing to be emailed.

June 9, 2008 3:53 PM
 

DRWAM said:

No more revenue sharing with ATT. Here's ATT press:

www.att.com/.../press-room

June 9, 2008 4:07 PM
 

DRWAM said:

BTW, Windows mobile has been able to view medical images [CT, MRI, xray, US, arteriograms] for a few years. Although I am not sure about the Fusion images of MIMvista.

June 9, 2008 4:15 PM
 

Waethorn said:

there are a few things that are made clear from this WWDC:

1)  once again, another keynote, another set of disappointed shareholders.

2.1)  "Snow Leopard" is at least a year away, since there was absolutely no developer focus on it.  

2.2)  what was said about "Snow Leopard" being only a minor point release is true and there's no new API's.

or the alternative if you're more skeptical:  

2.3)  Apple is absolutely moving away from PC development, and Apple's shareholders couldn't take another disappoinment-turned-heartattack in one sitting.

June 9, 2008 4:56 PM
 

johnpapola said:

Good post, Paul.  No mention of iCabal.  Progress.

June 9, 2008 4:57 PM
 

johnpapola said:

let's not forget the the iPod touch is part of the market for these third party iPhone apps.

June 9, 2008 5:07 PM
 

Snakedoctor1 said:

Waethorn what are you smoking brother???  Pass that stuff over because reality does not exist when your on whatever it is your on.

another set of disappointed shareholders?????  What because they dont like Apple making money?  the iPhone is going to kill everything now with Exchange support, 3G and GPS.  At $199 and $30 a month unlimited data plans its going to kill Windows Mobile and Black Berry.  Only people like you wont pick one up.

Top that off www.me.com is what Live Mesh wants to be IF and WHEN it ever see the light of day.

Apple will start printing money in 45 days.  The only problem I see is the ability to make enough of them.

June 9, 2008 5:13 PM
 

SacredCow said:

@Waethorn,

Apple shares fell 4% after the iPhone announcement, as some investors were wanting more from Apple. Announcing new Mac models wasn't going to happen (since those were just rumors) neither was a revamp of their laptop line after the delay of centrino duo 2. Those people who are disappointed are the same ones who will be back on board come July 11th or later in the summer when the new laptops emerge.

June 9, 2008 5:32 PM
 

SacredCow said:

June 9, 2008 5:34 PM
 

daveinla said:

Well actually, the whole Nasdaq fell today, so AAPL is on line with the rest of the industry today. Analysts and investors don't care too much about Apple's Mac news (which was nonexistent today to my regret) but mostly about iPhone and iPods, for which the news were pretty good today, hence the relative stock strength today vs. the rest of the nasdaq.

.mac is sold for $69 on amazon, and of course it will be converted to mobileme in July.

June 9, 2008 6:07 PM
 

DRWAM said:

It looks as if Paul was correct about all of the deficiencies of the iPhone. But the $300 question is, will you upgrade to the new iPhone, Paul?

June 9, 2008 6:42 PM
 

dstrack said:

I look forward to hearing your comments going forward on this.  MobileMe seems really well done.  It supports Outlook... closest thing I have is VZWirelessSync, if it were on Verizon I'd be getting it for sure - I question AT&T's voice coverage.  My wife may like it, so I may switch her over to beta - er - as a gift.

June 9, 2008 7:00 PM
 

subzerohitman721 said:

First of all, let me say that was one hell of a keynote speech. Apple definitely has its game on. I saw the entire Keynote Speech. Great SDK, great apps, great games, and mobile me is impressive. The new iPhone and price are very impressive.

However, as Paul mentioned.... the $ 99 per year mobile me is the buzzkiller. No ordinary guy making minimum wage will be able to afford that. That and the overpriced Mac computers are why their stock is falling. Middle class Americans in a recession market will not pay $99 a year for mobile me nor over a $1,000 USD for Mac computers.

However, if Apple can get the price down of both mobile me and their computers, then Apple will have my deepest respect. I do respect them for what they've done and what they plan to do. Trust me, I wish Sprint had the iPhone but I guess I'll have to sit and wait. Either till my contract runs out or Sprint signs a deal. Trust me, I would love for Apple to have success. I just feel its beyond the reach of middle class Americans.

I just want them to consider the little guy who can't afford some of this and cater to them. They've proven with the 3G iPhone that cheaper doesn't mean less quality. Now do that with the iMacs and Macbook and I will have officially made my full peace with Apple.

June 9, 2008 7:18 PM
 

mikegno said:

I'm one of those luddites who doesn't want all his Outlook info up in the cloud. Don't work for a big company. Don't use VZW wireless sync. I still sync Outlook with my Winmobile 6 phone using activesync over a cable or bluetooth.

Jobs mentioned that the new software supported activesync and was looking for clarification. Did he mean something like activesync over bluetooth or something more like VZW's wireless sync?

June 9, 2008 8:19 PM
 

Apple News and Information » Blog Archive » Alert - “iphone software update” said:

Pingback from  Apple News and Information  &raquo; Blog Archive   &raquo;   Alert - &#8220;iphone software update&#8221;

June 9, 2008 8:39 PM
 

Snakedoctor1 said:

subzerohitman721 $99 is year is nothing from anyone that is truly going to use what mobileme offers.  

Its to much if your just checking it out or not going to use half of it.  There is a 60 day trial I believe.

Most USERS dont want to deal with a multitude of vendors with different logins, a way less integration.  Besides you can get it for less....

www.amazon.com/.../ref=pd_bbs_sr_1

and as was recently announced Apple attracts 66% of the over $1000 spent on a PC crowd.

June 9, 2008 8:46 PM
 

pthurrott said:

Regarding the price... $50 would be more reasonable. Part of the problem is that PC users get a lot less than Mac users here. But I pay Google for storage and consider than somewhat exorbitant. This is more expensive and for less storage. I realize there's more going on here.

Believe it or not, I've had a .Mac account since there's been a .Mac service. it's an utter waste of money. This is less of a waste of money, but especially so if you're a Mac user.

I will absolutely get an iPhone 3G as soon as possible. The price is right.

I wish Apple would recognize Windows Calendar exists. No biggie, but it's there.

June 9, 2008 8:49 PM
 

subzerohitman721 said:

@Snakedoctor 1 stated:

and as was recently announced Apple attracts 66% of the over $1000 spent on a PC crowd.

My Comments.

Thats fine for those guys. I'm talking about average middle class American's who make up the vast majority of the Microsoft base. Who will absolutely refuse and laugh at a $1,000 USD Mac. Walk into any Fry's electronics in Dallas, MicroCenter, Altex, Best Buy, or electronics retailer. Their Macs for the most part sit on the shelf.

Now many will say including someone on WinInfo, that the current Apple strategy works just fine. We'll what happens when the $1,000 USD market get saturated? Also, look at what is happening to Apple's stock right now. Down because people aren't buying. The cheap units are moving. The sub $600 USD notebooks, desktops, and ultra portables.

Now I iknow plenty will dispute this with me, but I'm speaking from the point of view of average Dallas citizens. People here who are working class and won't pay it. There are only so many who will pay that much for a Mac, and so many more like me who won't. So lets say the stock market continues to fall. Oil Prices go to $150, $175, $200 a barrel? We're already paying $4 dollars per gallon of gas. $5 is right around the corner. Does Apple or its fans really think at $5 dollars per gallon that Macs will sell? For my vehicle's typical fill up at 5 per gallon would be about 60 dollars. Gas or buy a new Mac, going to work or buy a Mac, visiting your friends or buying a Mac? I think the answer is pretty obvious.

June 9, 2008 9:43 PM
 

re: Today's Apple PR: iPhone 3G, Mobile Me said:

Pingback from  re: Today&#39;s Apple PR: iPhone 3G, Mobile Me

June 9, 2008 9:53 PM
 

SacredCow said:

" Also, look at what is happening to Apple's stock right now. Down because people aren't buying. The cheap units are moving. The sub $600 USD notebooks, desktops, and ultra portables."

Um, what? Do you even follow the stock market/what investors are saying? Apple sales are fine, and have been despite such a crappy economy. The stock took a hit not just because of NASDAQ suffering, but because investors expected more. They wanted a laptop refresh, Intel's delays effected that, they wanted a touch screen mac/new mac model for developers, they didn't get it. The rumor mill before these keynotes set some investors expectations so high that they get their hopes up. Throw on the poorly performing market and that explains  a 4% drop. It'll bounce back, Apple's strategy is working fine for them. Their stock is one of the few sustaining this weak economy and I don't see any change anytime soon.

The contractors where I work make $12.50 an hour, and they've all purchased iMacs/mac book pros in the past year. I think you're being a little pessimistic here. Kids are always going to be heading to college, Apple's back to school promotions are always a resounding success for this market.

You're acting like this economy is going to be the death to Apple and they need to cater to the slimmest margin profits to survive, that's not the case at all.

June 9, 2008 10:10 PM
 

johnpapola said:

@Waethorn,

And so, once again, your MicroShill partisan hackery shines brighter than the rest.

"disappointed shareholders"

- You mean because, in the middle of an recession and economic crisis, their Apple stock is near it's all time high ever?  You mean because every dollar they put into their stock last year is now worth a dollar fifty?

""Snow Leopard" is at least a year away, since there was absolutely no developer focus on it."

- Indeed, it's about a year away, as Apple told developers later today.  Leopard just came out last fall.  This is hardly a problem.

"what was said about "Snow Leopard" being only a minor point release is true and there's no new API's."

- Minor? sure I guess. Whatever. Otherwise... Um.  Wow.  talk about dead wrong.

www.apple.com/.../snowleopard

"Grand Central" multicore programming API.  OpenCL C language for general processing heavily accelerated on the GPU.  Maybe based on CUDA from Nvidia.  Maybe not.  Being proposed as an open standard.  New QuickTime X architecture for media playback.

Sure looks like Snow Leopard will be packed with performance goodness and rich new APIs. Now, doesn't that make you a COMPLETE LIAR, because this info was pretty easy to find?

"Apple is absolutely moving away from PC development, and Apple's shareholders couldn't take another disappoinment-turned-heartattack in one sitting."

- Of course they are.  That's why they're working on the hardest problem in computing right now (delivering multithreaded performance) and building APIs and languages for GPU processing.  Yep.  Sure sounds like they're "moving away from PC development".  You wish (and I know you do, which makes you a moron).

Again, Apple shareholders couldn't be happier since it's been one of the top performing stocks on the exchange for years.  Just compare Apple's stock chart to Dell, Microsoft, Intel, HP and the rest.  Just go do it.  Your spewing to the contrary just confirms that you're a complete dishonest jackass.

But go on.  Get excited about finger-painting in Windows 7.  Enjoy that.

June 9, 2008 11:10 PM
 

Apple News and Information » Blog Archive » Alert - “iphone software update” said:

Pingback from  Apple News and Information  &raquo; Blog Archive   &raquo;   Alert - &#8220;iphone software update&#8221;

June 9, 2008 11:17 PM
 

Apple News and Information » Blog Archive » Alert - “iphone software update” said:

Pingback from  Apple News and Information  &raquo; Blog Archive   &raquo;   Alert - &#8220;iphone software update&#8221;

June 9, 2008 11:17 PM
 

Snakedoctor1 said:

@subzerohitman721 your logic on paper is great.  It falls apart in the real world.

A Honda Civic EX is about the same size as a BMW 335xi.  They both will get you from point A to point B on a day to day business.  I have no doubt the upkeep on the Civic is less, and the gas milage is way better as well.  So why does anyone pay double the base price for the BMW???  BMW is not going out of business anytime soon.  A $1500 Mac that can last you 3-4 years.  How long will that 45K BMW last you?

BMW is not about selling the most cars when compared to Honda.  Neither is Apple compared to Microsoft/Dell/HP.  Apple had 25 billion dollars in sales last year.  Microsoft had 55 billion.  Apple according to this site, has what 2 maybe 3 % market share.  Imagine if they had say 10% would they be worth more than Microsoft at that point?

At $69 on Amazon, exactly what I paid for .Mac last year and is still there today, its not that expensive if you use most or all of its features.  In my multiple Mac house, I get the family version no less.

I mean the gaming industry alone had 17 billion in sales last year a great many games sold at $59 a pop.  8 million people bought Halo 3, 10 million Call of Duty 4 at $59.  I am sure these people buying multiple $59 games a year could afford a $69 annual membership to .mac/mobileme.

Your single PC, bought at Walmart for $499, for the kids school work, house holds are not going to by a Mac or .Mac membership...you are right about that.

June 9, 2008 11:22 PM
 

SPiotr said:

"I will absolutely get an iPhone 3G as soon as possible. The price is right."

Paul, you do realize that, over two years, you're going to end up spending more money?

June 10, 2008 12:26 AM
 

opencl | Lasts information said:

Pingback from  opencl  | Lasts information

June 10, 2008 5:21 AM
 

opencl | Hottags said:

Pingback from  opencl  | Hottags

June 10, 2008 5:23 AM
 

Waethorn said:

"You mean because, in the middle of an recession and economic crisis"

No, I mean immediately after their keynote.

"Apple stock is near it's all time high ever?  You mean because every dollar they put into their stock last year is now worth a dollar fifty?"

WRONG!  The end of last year's stock was higher.  Also, you can't earn $1.50 on every $1 if stock is equal or higher.  Sorry, but your iMath is just wrong.  January through to March had Apple's stock in the dumper too - it's only now getting back up to the levels in was in 6 months ago.

""Grand Central" multicore programming API."

Intel has had multi-core dev toolkits for years actually.  They are not proprietary API's either....and 64-bit....(as well as AMD, mind you).  So tell me:  When exactly is Apple moving to native 64-bit operation?  Hmm??

"OpenCL C language for general processing heavily accelerated on the GPU.  Maybe based on CUDA from Nvidia.  Maybe not."

There are 2 things wrong with that statement:

1)  You're conjecturing about the codebase.

2)  NVIDIA's own CUDA has been available for ages, but is restricted to NVIDIA graphics cards.  Any Mac owner with an ATI card would see no benefit from it.  Likewise, PC ATI users wouldn't either.

Oh, and BTW:  a graphics card's stream processors aren't designed to accelerate "general computing".  No API can fix that.  Floating-point, yes.  Multimedia, to a point.  But general computing?  Hell, no.  Sorry.

"New QuickTime X architecture for media playback."

Read the statement:  it's about "optimized support of modern codecs and more efficient media playback....that advances modern media and Internet standards".  

Translation:  they want Quicktime to be a more prevalent container format on the web so as to brand third-party codecs with their own tradename.  H.264 is an industry format, and the MPEG-4 container is viable and cross-platform.  Apple would have you think it's their format and lock you into their container so as to have to use their craptastic player software though.

Windows users know better.

"Apple shareholders couldn't be happier....Your spewing to the contrary just confirms that you're a complete dishonest jackass."

Ya, that's why they started selling shares after Job's keynote.

Who's the contrarian jackass now?

June 10, 2008 10:37 AM
 

lotsamystuff said:

"Who's the contrarian jackass now?"

It's still you, Waethorn. Don't fret.

June 10, 2008 10:42 AM
 

Waethorn said:

"It's still you, Waethorn. Don't fret. "

Nice comeback.  You should go back to your creative *snicker* marketing.

June 10, 2008 1:19 PM
 

johnpapola said:

@Waethorn,

What a sad, delusional hack you are, sir.  Nearly everything you've posted is utterly false.  Apple has been an amazing performing stock.  Period.  Yesterday's tiny drop has already been regained today... and only a hack would judge a stock by a single day action and ignore the long view.

As for your sad back-pedaling regarding you prior lie about "no new APIs"... sorry.  You lied.  You obviously know nothing about CUDA, C on GPUs or QuickTime.   If you think "general computing" doesn't include media processing... you're living in the stone age.  Working with media is central to general computing, obviously.  And I think Nvidia has already demonstrated general C code running on the GPU.

What a pathetic hack.

June 10, 2008 1:28 PM
 

Avro said:

@subzerohitman

Interesting to note that when BMW tried to enter the low cost market with Rover it almost made them go bankrupt.  There is not a lot of profit to be made at the low end of the market and it could seriously damage your reputation.  A downturn in the economy means that you spend your money more wisely on good quality purchases.

@Waethorn

Let's see between 2002 and 2007 :

Apple's share price went up 2,270%

Microsoft's  went up 21%

Is the market trying to tell you something?

dotnet.sys-con.com/.../450705.htm

June 10, 2008 1:44 PM
 

Waethorn said:

"As for your sad back-pedaling regarding you prior lie about "no new APIs"... sorry.  You lied.  You obviously know nothing about CUDA, C on GPUs or QuickTime."

I know that all of these supposedly "new API's" are in fact, not.  Sorry, but you don't even know the truth to comment on it.  CUDA is for HPC software.  If you really think this is going to be used for general computing any time soon, then you're in for a real shock.  Honestly, is your inability to actually do the research the reason why you failed at IT?

"And I think Nvidia has already demonstrated general C code running on the GPU."

They've done many API's before.  None of which are new.  Witness:  Tesla - the hardware platform for CUDA.

"If you think "general computing" doesn't include media processing... you're living in the stone age."

Sorry, but "general computing" doesn't require GPU-level stream processing.  That's entirely the truth.  If you honestly think that people sit in front of a computer editing 30+Mbps H.264 video all day, then you're a tool.  Next time you care to comment on this, try using a PS3 with a different OS.  The Cell BE is effectively a multi-core stream processor.  Multimedia on it is great.  General computing is, however, a joke.  Programming for it is extremely difficult too.

June 10, 2008 2:54 PM
 

subzerohitman721 said:

Many of you guys make good points. I'm merely reflecting the realities from what I observe and others in the area observe. But I think you all are underestimating the economic impact of oil on the bottom line of companies. Any significant oil disruption like a strike that Israel is planning against Iran or just the talk of it continues to spike oil prices.

As for the BMW comparisons, Rover still continues to have issues. Internal issues and safety concerns that plague it today. That isn't a fair reflection on BMW, as the parts of it have sold well past BMW's ownership. Apple won't have those kinds of technical and other issues. Its an engineering challenge that has a solution by a processor company known as AMD.

June 10, 2008 3:02 PM
 

Avro said:

Rover went out of business in 2005 and the name has now gone to Chinese interests.

As far as petrol prices go here we are up to $10 a gallon in the UK, so mate you need to stand by.  Macs are selling very well here.

June 10, 2008 3:24 PM
 

johnpapola said:

@Waethorn,

"Intel has had multi-core dev toolkits for years actually"

And I guess it's perfect, right?  I this time last year, you were blasting me as a moron for buying an 8-core Mac Pro because no software could use it.  

The fact that you are claiming there is no new ground to be gained in multi-core performance is a pure lie.  Total farce.  Multi-processing remains a challenge that both Apple and Microsoft admit they have far from mastered.  I'm not claiming Apple is winning anything here.  Simply that Snow Leopard appears to be focused on improving in this obvious and crucial area.

But since you're a hack, all you can do is discount it.

"You're conjecturing about the codebase."

followed by...

"I know that all of these supposedly "new API's" are in fact, not. "

I think that speaks for it self.  You "know" absolutely nothing about Snow Leopards APIs.  Nothing.  This statement is a pure lie and a hypocritical contradiction.

"Sorry, but "general computing" doesn't require GPU-level stream processing".

Sorry, but most of the processing that demands more power than you could get in 2001 is media processing.  Nobody is buying new machines for productivity suite performance.  Sorry.  Games, bio-science number crunching, video and image manipulation, GUI acceleration... this is what modern processing if for.  These are he areas CUDA and now Open CL are aiming to improve.  

Once again, you argue against absolute reality and make yourself look like a complete idiot.  You're obviously a knowledgeable guy.  Why you choose to present yourself like a lying, crazy hack is beyond me.

"Honestly, is your inability to actually do the research the reason why you failed at IT?"

Not sure what you're talking about.  Just more babbling delusion, I guess. I've been working TV and commercials since I graduated film school in 1999.  No IT career was ever wanted or attempted.

June 10, 2008 8:22 PM
 

johnpapola said:

More info to discredit your rant about Open CL and Grand Central, waethorn:

bits.blogs.nytimes.com/.../apple-in-parallel-turning-the-pc-world-upside-down

June 10, 2008 9:52 PM
 

Waethorn said:

@jpappy

the fact of the matter is that you don't have a clue about Apple's API's either.  none of this stuff is news-worthy.  and yet you claim that Apple is magically going to have this wonderful new suite of programmability that developers will instantly flock to even though the actual hardware vendors themselves haven't mastered even though it's been toyed with for years now on their own hardware.

sorry, but you've just fallen in the Jobs iField(TM) once again with another half-promised product name and a small piece of marketing fluff.  you fell for it - hook, line, and sinker.

....but then, i bet you fell for the whole "64-bit" OS X thing too.

June 11, 2008 11:23 AM
 

Waethorn said:

oh, and fyi, I'm not the only one with this opinion:

blogs.zdnet.com/hardware

"....there are some very vague statements. For example:

---Snow Leopard delivers unrivaled support for multi-core processors with a new technology code-named “Grand Central,” making it easy for developers to create programs that take full advantage of the power of multi-core Macs.---

Sorry, but that comes across as a whole load of nothing to me."

June 11, 2008 11:33 AM
 

johnpapola said:

@Waethorn...

Are we in opposite world?  WTF is going on?  YOU were the one making ignorant claims about Apple's APIs.  Saying there was nothing new.  Claiming they were other people's APIs repackaged.  Claiming that "intel has had this for years".

I suggest you listen to this weeks Windows Weekly around the hour mark.  Paul spends like ten minutes talking about how no operating system is making very good use of 4 or 8 core systems now.

Everyone in computer science knows for a fact that addressing parallel computing is a very steep challenge and the multi-core hardware available now is already ahead of the software curve.

Apple is claiming to have some breakthroughs in the works.  I won't say they are or aren't going to be real.  It's vaporware until it ships.  You, on the other hand, have already concluded with NO INFORMATION AT ALL that Apple has nothing.  Apple has delivered some great advances in the past.  Quartz Extreme and Core Image were major advances that Microsoft only caught upto with Vista and I'm not seeing anything on Vista doing the kind of processing that an application like Motion can do.

Your link is of no use.  It's just commentary on the same tiny info we all have.  I'm not praising Apple yet, just pointing out your blatant and obvious lies.

June 11, 2008 5:36 PM

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